Sales Force Automation or SFA is a broad set of activities for improving the performance of selling processes. SFA is supported by multi-module
application software that integrates activities through selling chain, from sales campaign management, lead assignment, contact management,
information sharing, quick proposal and presentation generation, product configurators, calendars, to-do lists and opportunity reporting.
Sales Campaign Management Module
The major functionality of this module includes campaign design, support of multi-channel campaigns and email generation and integration.
Lead Management Module
- lead assignment
- lead management
- response capture
- response analysis
Contact Management Module
- organize and manage contact details
- integrate with Palm and handhelds
To-Do List Management SFA software functions as a Personal Information Management (PIM) system for
salespersons. It allows salespersons to add, edit, sort, search and prioritize task list. It can alert the salespersons for important
meetings and appointments.
Opprtunity Management Module
- forecast sales opportunities
- track sales opportunities
- report on sales opportunities
Related Topics
Streamline Help Desk Procedures - Benefits of Web-Based Helpdesk Software
How to Select an Internet Help Desk System
Sales Force Automation (SFA)
Sales Automation - Integrate Sales Channels and Automate Selling Processes
CRM & Customer Life Cycle
Benefits of Integrating Online Chat Software with CRM
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